MANIFESTO

It. The third person of the personal pronoun which can refer to a person, a place, a thing, an idea.
Is. The verb 'to be' , portrays the existence, the identity of something.
A shirt. A garment which covers the upper part of the human body.
It can be created from a fabric or not, it might have a collar, buttons and sleeves.
 

IT'S A SHIRT is a personal narrative centered on unisex shirts and garments for the upper body. Rooted in a family heritage of tailoring and garment production in Greece since the 1980s, my father and I continue the story that began with my mother and uncle. In a time when craftsmanship is increasingly fading in Greece, we strive to create shirts that endure both practically and aesthetically. While we don’t explicitly aim for sustainability, IT’S A SHIRT is sustainable at its core, navigating its journey organically. The first shirts we crafted for friends in 2017 were made from leftover fabric cuts. Today, we operate from a small store in the heart of Athens, where we are dedicated to blending high-quality materials—sourced from Greece, Europe, and vintage dead-stock—with unisex cuts and designs, catering to the contemporary genderless wardrobe. Our production is a 20-minute drive from the center. IT'S A SHIRT is poly prismatic embracing values that transcend seasonal trends, focusing on slow production processes and unique textures. It is about collaborations, humor, simplicity, timelessness, and gender neutrality. We seek to connect with individuals who appreciate the stories woven into the garments they wear. By crafting pieces that are truly worth wearing, we consciously tailor our shirts.

 

 

 

 

 

 

 

Join us so we enjoy the journey together!