It is what it is,
not just about two sleeves and a collar.
It. The third person of the personal pronoun which can refer to a person, a place,
a thing, an idea.
Is. The verb 'to be' , portrays the existence, the identity of something.
A shirt. A garment which covers the upper part of the human body.
It can be created from a fabric or not, it might have a collar, buttons and sleeves.
It's a shirt. A polyprismatic project based in Athens. It embraces the values of no seasonal trends, slow fashion, natural dying process, unusual textures, collaborations, humour , simplicity, timelessness, gender neutrality. It desires to attract human beings who are concerned about the existing story behind a garment. Each piece of clothing is produced by us in our small-family-production space in Athens, Greece. By creating what we worth wearing, limited and one-off unisex series are born.