It is what it is, not just about two sleeves and a collar.

It. The third person of the personal pronoun which can refer to a person,  a place, a thing, an idea.
Is. The verb 'to be' , portrays the existence, the identity of something.

A shirt. A garment which covers the upper part of the human body. It can be made of a light (or not) fabric, it might have a collar, buttons and sleeves.

It's a shirt. An interdisciplinary project/brand based in Athens. It manifestates the values of slow fashion, natural colours, textures, artisanship, collaborations, humour , simplicity, openness, timelessness, gender neutrality. It desires to attract human beings who are concerned about the history behind a garment, yet also the values that engages. Each and every piece is produced in Athens of Greece under entirely sustainable conditions.


Asklipiou 67 & Eressou, Athens

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