It. The third person of the personal pronoun which can refer to a person, a place, a thing, an idea.
Is. The verb 'to be' , portrays the existence, the identity of something.
A shirt. A garment which covers the upper part of the human body.
It can be made of a light (or not) fabric, it might have a collar, buttons and sleeves.
It's a shirt. An interdisciplinary project/brand based in Athens. It engages the values of slow fashion, natural dyes, use of dead-stock fabrics, textures, artisanship, collaborations, humour , simplicity, openness, timelessness, gender neutrality. It desires to attract human beings who are concerned about the history behind a shirt, yet the impact it has on our buying cycle awareness . Each and every garments is produced and curated in Athens under entirely sustainable conditions in our small production.
Only limited and one-off series.